BaşlıkREmemory Case Film
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Kampanya REmemory
Reklamcı Taiwan Alzheimer's Disease Association
Marka Taiwan Alzheimer's Disease Association
İlk Yayınlanma Tarihi 2022 / 11
Sektör Public Safety, Health & Hygiene
hikaye Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia.
Medya Türü Web Film
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