Başlık | REmemory Case Film |
Haftanın | Ogilvy Taiwan |
Kampanya | REmemory |
Reklamcı | Taiwan Alzheimer's Disease Association |
Marka | Taiwan Alzheimer's Disease Association |
İlk Yayınlanma Tarihi | 2022 / 11 |
Sektör | Public Safety, Health & Hygiene |
hikaye | Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia. |
Medya Türü | Web Film |
Süre |