BaşlıkThis Is The Time
BriefAbercrombie & Fitch wants to move beyond its sexy flesh-dominated image and take a more mature approach to its young target market. This spot features millennials as they embark on a number of “firsts”: their first apartment, first heartbreak, first job. As they travel, eat, love and explore – all while wearing Abercrombie’s ripped jeans and plaid shirts – the voiceover encourages them to “screw up, date all the wrong people, learn by doing”.
Haftanın
Kampanya This is the Time
Reklamcı Abercrombie & Fitch
Marka Abercrombie & Fitch
İlk Yayınlanma Tarihi
Sektör Clothing
hikaye In its latest campaign, Abercrombie is hoping to show its target demographic of 21-24-year-olds that the brand has moved past its sex appeal days and is ready to take on a more mature persona.
Called ‘This is the Time,’ the spot features millennials as they embark on a number of “firsts” in their lives: first apartment, first heartbreak, first job. As they frolic through new cities and go on new adventures - donning Abercrombie’s signature ripped jeans and plaid shirts, of course - a voiceover encourages them to “screw up, date all the wrong people, learn by doing.”
Medya Türü Web Film
Süre
Reklam Yazarı
Yaratıcı Grup Başkanı
Sanat Yönetmeni
Prodüktör
Brand Management
Brand Management
Prodüksiyon Şirketi
Prodüksiyon Sorumlusu
Yönetmen
Post Prodüksiyon
Editör
Müzik
Audio
Audio

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