| Başlık | Music in Color |
| Haftanın | TBWA\Chiat\Day Los Angeles |
| Kampanya | Music in Color |
| Reklamcı | Behr Paint Company |
| Marka | Behr Paint |
| İlk Yayınlanma Tarihi | 2021 / 9 |
| Sektör | Paints, Wood Protectors, Paint Brushes, Adhesives |
| Slogan | Music In Color |
| hikaye | Choosing a Color is as Easy as Pressing Play Inspired by the way singer-songwriter Katy Perry experiences music and its connection to music, Music in Color by BEHR Paint is an all-new color selector tool helping people discover personalized paint color recommendations through their favorite songs across the entire Spotify music library. Combining Spotify’s streaming intelligence and the freshly bold array of paint colors from Katy Perry’s exclusive color palette by BEHR, users can unleash an entirely new way of approaching the color selection process by using music as the guide to make DIYers' inspiration a reality. The campaign is accompanied by the new film “Katy in Color,” showing the relationship between music and the colors that Katy experiences, as well as across social through augmented reality experiences on Instagram, TikTok, and Snapchat, letting everyone discover and share color through music. Discover the colors of your favorite songs by visiting https://behrmusicincolor.com/ |
| Medya Türü | İnteraktif |
| Süre | |
| Market | United States |
| Daha fazla bilgi | https://behrmusicincolor.com/ |
| Aktör | Katy Perry |
| Yaratıcı Ajans Başkanı | Renato Fernandez |
| Grup Yaratıcı Direktörü | Jason Karley |
| Head of Art & Design | Bruno Regalo |
| Yaratıcı Yönetmen | Jeff O’Keefe |
| Yaratıcı Yönetmen | Bert Marissen |
| Reklam Yazarı | Mari McMurray |
| Sanat Yönetmeni | Mack Gire |
| Ajans Prodüktörü | Alicia Portner |
| Digital Producer | Nat Wilkes |
| Director of Content Production | Guia Iacomin |
| Strategy Director | Joanna Kennedy |
| Account - Production Company | Ammolite |
| Yönetmen | Emil Nava |
| Prodüksiyon Sorumlusu | Kirsten Arongino |
| Prodüktör | Seth Levin |
| Görüntü Yönetmeni | Ross Richardson |
| Editing Şirketi | Ammolite |
| Prodüksiyon Şirketi | Ammolite |
| Editör | Alex Russek |
| VFX Company | Native Foreign |
| Ses Post Prodüksiyon | Lime Studios |
| Mixer | Joel Waters |