Insights from Carmichael Lynch

Via Ad Age:  -- Jack Link's Sasquatch is taking Odell Beckham Jr. and Clay Matthews back to the 1980s in a workout-themed campaign the jerky brand might extend into other sports after football season. New TV commercials debuting Monday include three 30-second videos and 10 to 15 15-second sp… Daha fazla oku

Evereve, a national brand dedicated to empowering moms through fashion, has selected Carmichael Lynch and its public relations division Spong as the red-hot clothing retailer's integrated agency of record (AOR). Work will begin immediately and will include brand planning, advertising, public… Daha fazla oku

Carmichael Lynch promoted Julie Batliner and Marty Senn to roles as managing partners. They join the agency’s current managing partners, Mike Lescarbeau, Marcus Fischer and Mark Feriancek. “These two brilliant young leaders are each rightly famous within the increasingly integrated fields of… Daha fazla oku

A new Subaru Outback TV spot plays up the brand’s adventurous spirit in an Americana setting. “Boxcar,” from Carmichael Lynch, was filmed by The Cornershop’s Peter Thwaites. Both 60-second and 30-second versions launched this week. In the spot, a free-spirited young woman daydreams of hoppin… Daha fazla oku

See the original article via AdWeek.    Years into its ongoing and successful "Love" campaign, Subaru has been named Kelley Blue Book's 2016 Most Trusted Brand and Best Overall Brand. And to look ahead, it's looking back—at scenes from its most beloved Carmichael Lynch spots, in a warm comme… Daha fazla oku