| hikaye | Our brief was to retain Unox’s trustworthy, traditional brand identity while promoting its growing range of vegetarian options to the Dutch public. We had to make this a story about trying something new, not about missing out. So we embraced a CG feature animation style to tell a sweet story of how meat-free days can work even in a third-generation family of butchers. This was about telling a rich story with the product at the heart, not just the end shot, and we obsessively crafted each scene with a high level of detail to both the scenery and the nuanced performance. With this, just a few looks between father and daughter could define the climax of the film. |