| hikaye | We nailed this with Go Luck Yourself: 40 ways to stack the odds in your brand’s favour. In the words of EA’s VP of Brand, it’s a book that is “as thoughtful and practical as it is punchy and funny.” Our Founder Andy Nairn wrote it, drawing on his 25+ years in the business but also everything from architecture to zoology. Then we signed a global publishing deal with Harriman House and set to work creating the luckiest book launch ever.For instance we left books in lucky locations, stuffed money into copies in bookstores, promoted it on Friday 13th and even hid a lucky mistake in the text, which someone spotted for a £250 reward.The book launched in July 2021 and went straight to #1 in Amazon’s Marketing section. Five months later it has generated over 50 pieces of media coverage, 30 podcasts and 40 talks to major companies like Facebook, Google, Snapchat, Diageo and EA. All while raising thousands of pounds for Commercial Break.Here’s to luckier times for everybody in 2022. |