Insights from TBWA\Worldwide

Backslash, the cultural intelligence unit of TBWA\Worldwide, has released its Future of Finance report, leveraging cultural intelligence to unlock opportunities for disruptive growth in financial services. The first in its “Future Of” series, the reports explore what will—and more importantl… Daha fazla oku

TBWA today announced that Nancy Reyes is being elevated to Chief Executive Officer of TBWA\Chiat\Day New York.  With this promotion, Reyes expands her role and takes over full leadership of the agency from Rob Schwartz, who has been CEO since 2015. It’s the latest step in a steady rise since… Daha fazla oku

TBWA’s cultural intelligence unit Backslash is releasing its Future of Finance report (under embargo until 4/13 at 9am ET), exploring the giant transformation happening within the financial services sector. Wanted to see if this might be something one of you would be interested in writing ab… Daha fazla oku

Today Backslash, the cultural intelligence unit of TBWA\Worldwide, released its annual glossary of Edges. More than a trend, an Edge is defined as a meaningful cultural shift that has the scale and longevity to propel a brand toward a greater share of the future.   Backslash examines cultura… Daha fazla oku

The Climate Crisis Font. A typeface visualizing and concretizing climate change and its impact. Helsingin Sanomat is using the font covering climate issues and is now releasing it for free download to all media outlets, organizations and individuals sharing the concern for our climate. The f… Daha fazla oku