| Başlık | Black |
| Haftanın | Forsman & Bodenfors Göteborg |
| Kampanya | Black |
| Reklamcı | Mondelez International |
| Marka | Marabou |
| İlk Yayınlanma Tarihi | 2013 / 3 |
| Sektör | Chocolate |
| hikaye | Marabou is Swedens most beloved chocolate brand. They were going to re-launch Black, a tablet with liquorice. At the same time Tommy Nilsson, the Michael Bolton of Sweden, was about to release his first new single in seven years. So we thought, why don’t they make a comeback together? We got Tommy Nilsson to change his name to Black. Together with a heavy metal makeover we made him into a completely different character than the ballad singer that he is. But it was of course, all a stunt. The result? Debates on all major TV, radio and podcast shows and 300 newspaper articles. It even made the frontpage in Sweden's largest newspaper Aftonbladet. The stunt also became the 8th trending topic in the world on Twitter, and became one of Marabous most successful new launches ever. |
| Sonuç | Debates on all major TV, radio and podcast shows and 300 newspaper articles. It even made the frontpage in Sweden's largest newspaper Aftonbladet. The stunt also became the 8th trending topic in the world on Twitter, and became one of Marabous most successful new launches ever. |
| Medya Türü | Public Relations |
| Süre | |
| Daha fazla bilgi | http://www.fb.se/work/marabou/black |
| Reklam Yazarı | Leo Magnusson |
| Reklam Yazarı | David Lundgren |
| Sanat Yönetmeni | Karl Risenfors |
| Müşteri Direktörü | Susanna Fagring |
| Müşteri Temsilcisi | Ewa Edlund |
| Ajans Prodüktörü | Asa Hammar |
| Ajans Prodüktörü | Peter Gaudiano |
| Strateji Planlama | Tobias Nordström |
| Prodüksiyon Şirketi | Lucky Punk |
| Prodüksiyon Şirketi | F&B Factory |
| Yönetmen | Mini Gemol |
| Prodüktör | Jim Elfving |
| Prodüktör | Karin Skoog |