Creativity is immeasurable. It builds on data’s logic and takes leaps and left turns. It sees two roads diverge in a yellow wood, and chooses the third one.

But then what? At this point, we have ideas within decks on flat screens in a conference room. We have hypothetical. We have a man in a lion suit, miles from Emerald City, pretending to be brave.

Until. Courage shows up. A hot, steaming, all-you-can-eat bowl of it.

Data plus creativity plus courage. You can’t rule the world, or sell more toilet paper, without all three.