Laundry Service Insights

We sat down with Laundry Service's Creative Director, Ollie Williams, to hear more about their fundamental approach to content creation and insights on effective branding in content marketing. Daha fazla oku

The most stressful challenge about joining the industry was the lack of work/life balance. Now, I prioritize teaching my team the importance of that balance – no matter their age or relationship status – and it’s grown loyalty and morale. Daha fazla oku

While innovation is essential, not every unit is as impactful or cost efficient. So as media experts we must stay on our toes to ensure we understand the nuances of these offerings; to determine the right tactics to meet the business goals. Daha fazla oku

Brands are hyper-aware of avoiding culturally insensitive issues aesthetically but I think that work still needs to be done in terms of copy. Daha fazla oku

Seeing an idea that you supported go live in the world is the best feeling. Daha fazla oku

We’re even stronger creatives from when we first met, so joining forces again makes us feel pretty unstoppable. Daha fazla oku

While at W+K Portland, she led award-winning, impactful campaigns for brands like Omen by HP, Secret Deodorant and TurboTax. Daha fazla oku

From day one, LS made it clear that employees had to take care of themselves during this time, and the agency has put measures in place to make sure we can do so. Daha fazla oku

It’s also important for brands to understand that they’re marketing to people who are human beings before they’re consumers. Daha fazla oku

I share different vignettes of this character online, and I also had a gallery show at Cooler Gallery that shared the origins of Fuzzy Dude and his world. Daha fazla oku