How Do You Know When It’s Right? (Part 2)

IPNY, Inc.

Full Service

New York, United States

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Bruce Lee

Founding and Chief Creative Partner — IPNY, Inc., New York

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What is great creative? How does it work? Why does it work? How do you know it when you see it? So much depends on unexpected emotional communication – and that’s what this brief course is about. We made these five one-minute videos (and more to come) as much to help clients understand the nature of great creative ideas as to inspire creatives to go for those hard-to-reach ideas. 

Video Two shows how to share a human truth that gives your brand an emotion, as in this unforgettably moving and widely copied breakthrough.

You can view part one of this series here.