How Do You Know When It’s Right? (Part 3)

IPNY, Inc.

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New York, United States

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Bruce Lee

Founding and Chief Creative Partner — IPNY, Inc., New York

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Anyone who plays a sport knows the feeling of connection that goes through your whole being when you make a miraculous catch, an impressive drive, a perfect serve. Making a great ad delivers something similar - that sensation of rightness that is why so many of us stay in this crazy, challenging game.

Video 3 demonstrates how you can shock, infuriate and disgust your way into people’s hearts, with several brilliantly infamous examples. Because when it’s right, it’s right. 

Make sure to check out the first and second videos in this series.