Bruce got his start in advertising by winning a copywriter contest. The job was writing direct mail for Ogilvy & Mather, but it wasn’t advertising. It was direct marketing. He stayed for three years, learning sales psychology and lessons in getting results that would eventually help him reach the top creative positions at Ammirati & Puris, Scali McCabe Sloves, Leo Burnett, Grey, Wunderman and OgilvyOne.