Contact Information
420 Lexington Avenue, Suite 1756New York NY 10170
telefon:
+1 212.488.4769
web sitesi:
ipny.com
Tom Steadman
Managing Director
telefon: 212-488-4774
Basic Info
temel yetkinlikler:
Digital, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Healthcare, Financial
Bulunan yer: 2012
Çalışan: 30
Ödüller: 7
Yaratıcı Çalışma: 88
Müşteriler: 16
temel yetkinlikler:
Digital, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Healthcare, Financial
Bulunan yer: 2012
Çalışan: 30
Ödüller: 7
Yaratıcı Çalışma: 88
Müşteriler: 16
IPNY, Inc.
420 Lexington Avenue, Suite 1756New York NY 10170
telefon:
+1 212.488.4769
web sitesi:
ipny.com
Tom Steadman
Managing Director
telefon: 212-488-4774
Making a Sensitive Conversation the Right Conversation—Marketing to Late-stage Patients
As published in PM360
Patients with late-stage terminal diseases facing end of life challenges don’t want pink campaigns promising hope and promoting positive thinking. In fact, those type of campaigns may even cause ill will among the patients they are trying to reach. Andy Semons of Interplanetary offers marketers some advice for how to best rethink their approach to campaigns meant for late-stage cancer patients or other terminal diseases…
Continue reading the entire article at PM360.