| Başlık | It only works if it all works - 3 |
| Haftanın |
VCCP
|
| Kampanya |
It only works if it all works - O2
|
| Reklamcı |
O2
|
| Marka |
O2
|
| Posted | Mayıs 2005 |
| Sektör | Personal Wireless Communication
|
| Slogan | It only works if it all works |
| felsefe | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
| Sonuç | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
| Medya Türü |
Direct Marketing
|
| Market | United Kingdom |
| Strateji Planlamacı |
Sophie Maunder
|
| Reklam Sorumlusu |
Cath Keers
|
| Strateji Planlamacı |
Alex Harris
|
| Yönetmen |
Joanna Bamford
|
| Partner |
Louise Cook
|
