Başlık | See The Person, Not The Sight Loss |
Haftanın | T&Pm |
Kampanya | See the person |
Reklamcı | Royal National Institute of Blind people (RNIB) |
Marka | RNIB |
İlk Yayınlanma Tarihi | 2022 / 10 |
Sektör | Disease Awareness, Support Groups & Associations |
hikaye | The number one barrier faced by blind and partially sighted people in the UK is public misperceptions, the leading insight that inspired the campaign. Delivered with authentic storytelling and a through-the-line campaign strategy, ‘See the Person’ elevates the issue of sight loss within the public consciousness, setting out to change attitudes and behaviours towards blind and partially sighted people. |
Medya Türü | İnteraktif |
Süre | |
film müziği | Videotape by Thom Yorke |
Ses Post Prodüksiyon | GCRS London |
Medya Ajansı | Wavemaker UK |
Yaratıcı Ekip | Adam Jackson |
Yaratıcı Ekip | Ted Price |
Ses Post Prodüksiyon | Molly Butcher |
Ses Post Prodüksiyon | Munzie Thind |
Prodüksiyon Şirketi | You Are Here |
Yönetmen | Jesse Lewis-Reece |
Aktör | Eli London |
Yaratıcı Yönetmen | Toby Allen |
Reklam Sorumlusu | Martin Wingfield |
Editing Şirketi | The Quarry |