LEXUS EUROPE CELEBRATES THE LAUNCH OF NEW RC COUPÉ WITH ‘CAPTIVATING' CAMPAIGN FROM CHI&PARTNERS

CHI&Partners has unveiled a pan-European campaign, ‘Captivate’, for Lexus Europe, celebrating the launch of the new Lexus RC Coupé.

‘Captivate’ - a cinematic 45-second spot set against Ethel and the Chordtones’ track ‘Serious Craving’ - invites us to discover the stunning Lexus RC and the alluring effect it has on people in the city.

Created by Sarah Levitt at CHI&Partners and directed by Filip Tellender through B Reel, ‘Captivate' will premiere in UK cinemas, before rolling out in cinemas across pan-European markets. The campaign will be supported by print, digital, out-of-home and television sponsorship idents in the UK, as part of Lexus’ ongoing partnership with C4.

The new Lexus RC combines sleek lines, elegant design, and a luxurious hand-crafted interior, aiming to 'take beauty to the next level'.