Başlık | The Fraud |
Haftanın | LOLA MullenLowe |
Kampanya | Stick to the Original |
Reklamcı | Unilever |
Marka | Magnum |
İlk Yayınlanma Tarihi | 2024 / 1 |
Sektör | Ice Cream |
hikaye | The film tells the story of a woman who discovers that her partner has been buying fake Magnum ice creams all along. And from there, everything falls apart. |
Sorun | Magnum, the classic stick ice cream born in 1989, is launching a new campaign that addresses its copycats with humor. As consumers began referring to Magnum imitations as 'Magnum-like' ice creams, the brand saw an opportunity to showcase why only Magnum is “like Magnum”. |
Medya Türü | Television |
Süre | |
Market | United Kingdom |
Chief Marketing Officer (CMO) | Julien Barraux |
Vice President (VP) | Benjamin Curtis |
Marketing Manager | Denise van Strien |
Global Brand Manager | Matteo Mozetic |
Brand Manager | Denis Antonius |
Digital Lead | Sara Paixão |
Digital Brand Manager | Ying Hu |
Yaratıcı Yönetmen | Jorge Zacher |
Yaratıcı Yönetmen | Kevin Cabuli |
Yaratıcı Ekip | Augusto Callegari |
Yaratıcı Ekip | Pedro Mezzini |
Design Director | Yan Graller de Oliveira |
Sanat Yönetmeni | Alan Chung |
Designer | Alan Chung |
Yaratıcı Yönetmen | Tomás Ostiglia |
Yönetici Direktör | Tom Elliston |
Müşteri Direktörü | Catalina Aguirre |
Müşteri Süpervizörü | Cristina Panea |
Müşteri Temsilcisi | Sofía Perez |
Strateji Planlama Direktörü | Camilla Facin |
Prodüktör | Felipe Calviño |
Prodüktör | Marina Saro |
Strategy Lead | Bruno Yanagui |
Prodüksiyon Şirketi | Proppa |
Yönetmen | Martin Werner |
Prodüksiyon Sorumlusu | Pablo Martinez |
Prodüktör | Cristina San Cayo |
Assistant Director | Carlos Santana |
Görüntü Yönetmeni | Nicolaj Bruel |
VFX Lead | Jonas Drehn |
Wardrobe Stylist | Melanie Buchhave |
Casting Director | Edu Prado |
Casting Director | Esther Cocero |
Casting Director | Ditte Kiel |
Prodüktör | Peter Grant |
Make-Up Artist | Manel Rosa |
Editör | Rasmus Nyholm Schmidt |
VFX Coordinator | Pau Costa |
Prodüksiyon Sorumlusu | Vanessa Merino |
Production Coordinator | Carmen Ponte |
Steadicam | Karsten Jacobsen |
Home Economist | Toni Krank |
Production Assistant | Cristina Barrios |
Production Assistant | Cristina Alcázar |
Talent Coordinator | Maria Angeles Picon |
Post Prodüksiyon | Bacon X |
VFX Company | Bacon X |
VFX Lead | Jonas Drehn |
Executive Producer, VFX | Eliana Carranza-Pitcher |
HOP | Cilie Kragegaard |
VFX Producer | Lars Wagner |
VFX Producer | Lorène Lescanne |
Compositor | Thomas Banner |
Compositor | Kai Hauswirth |
Compositor | Jacob Carlsson |
Renkçi | Sam Gilling |
Compositor | Ivan Lindfors |
Conform Artist | Søren Knudsen |
Conform Artist | Oliver Wozny |
Müzik | Big Sync Music |
Music Creative Director | Justin |
Music Supervision | Alicia Leinot |
Music Supervision | Calum Price |
Music Producer | Silva Screen |
Sound Design and Mix | Ballad |
Sound Designer | Adrian Aurelius |
Mixer | Adrian Aurelius |
Executive Music Producer | Gregers Mærsk Møller |