| Başlık | Winback for Press |
| Haftanın | J. Walter Thompson New York |
| Kampanya | Winback for Press |
| Reklamcı | Federal Emergency Management Agency |
| Marka | FEMA |
| Posted | Aralık 2006 |
| Ürün | National Flood Insurance Program |
| Sektör | Government & Other Authorities |
| hikaye | To increase new net policy growth by 5% each year. |
| felsefe | A targeting strategy was developed to balance national efforts with local marketing within six high potential states. Utilizing a multi-channel direct response campaign that includes consumer and stakeholder education, media relations, a new consumer-friendly website, DRTV, print ads, online media, search engine optimization, direct mail, and internal communications. |
| Sonuç | 26 months of consecutive growth this year. Growth up 425% in 2005. |
| Medya Türü | Direct Mail |
| Daha fazla bilgi | www.floodsmart.gov |