| Başlık | JBL Quantum Guide Play (Board 1) |
| Haftanın | BLKJ Havas |
| Kampanya | JBL Quantum Guide Play |
| Reklamcı | Harman International |
| Marka | JBL |
| İlk Yayınlanma Tarihi | 2023 |
| Sektör | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| hikaye | First person shooter games have captivated gamers across generations. However, among the most played games of all time, none has been made accessible for the visually impaired. With more than 50 million visually impaired gamers in the world, it's time we make games more inclusive. Fueled by research that spanned nearly two years in collaboration with the blind society, JBL Quantum introduces Guide Play. A software that leverages AI and machine learning to turn the objects and structures in the game environment into sounds, allowing the visually impaired to perceive their spatial environment. |
| Medya Türü | Case Study |
| Müşteri Direktörü | Boon Ng |
| Prodüksiyon Sorumlusu | K Cheng |
| General Manager | Fiona Huang |
| Senior Copywriter | Denise Cheong |
| Yaratıcı Yönetmen | Guilherme Machado |
| Senior Art Director | Sunny Chuang |
| Müşteri Temsilcisi | Vera Costan |
| Teknik Gelişim | David Barkan |
| Senior Editor | Adzreen Ismail |
| Digital Agency | Bolha Comunicação |
| Technology Development | João Frescurato |
| Technology Development | Nagib Nassif Filho |
| Technology Development | Adriana Rocha |
| Yaratıcı Ortak | Joji Jacob |
| Yaratıcı Ortak | Khalid Osman |
| Yaratıcı Ortak | Lester Lee |
| Chief Executive Officer (CEO) | Rowena Bhagchandani |