Başlık | Stop, that's enough! |
Haftanın | DENTSU CREATIVE |
Kampanya | Stop - That's enough |
Reklamcı | French Ministry of Social Affairs, Health and Women's Rights |
Marka | Ministère des familles, de l'enfance et des droits des femmes |
İlk Yayınlanma Tarihi | 2015 / 11 |
Sektör | Public Transport, Mass Transit |
Slogan | Stop, that's enough! |
hikaye | Nearly all women have been harassed at least once in their lives. The French government decided to take action and launched the first campaign against sexual harassment in public transports. Our goal was to convince harassers, witnesses and victims that harassment situations are not acceptable, and convince everyone that we must all act. The agency created a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics. |
felsefe | The French government launched the first campaign against sexual harassment in public transports. |
Sorun | Nearly all women have been harassed at least once in their lives. |
Sonuç | Create a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics. |
Medya Türü | İnteraktif |
Süre | |
Daha fazla bilgi | http://www.gyro.com |
Yaratıcı Yönetmen | Sébastien Zanini |
Yaratıcı Yönetmen | Pierre Marie Faussurier |
Sanat Yönetmeni | Jeanne Tourneur |
Reklam Yazarı | Margaux Castanier |
Reklam Yazarı | Olivier Guilloux |
Müşteri Temsilcisi | Vanessa Reillanne |
Strategy Director | Evelyne Bourdonné |
Strategy Director | Barnabé Olivier |
Medya Planlama | Pascale Deneuter |
Prodüksiyon | Carré Production |
Yönetmen | Jeanne Tourneur |
Yönetmen | Olivier Guilloux |
İlustratör | Jeanne Tourneur |