Movimento Superação - "Prancha sem rampa" by PHNX Awards 2020
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| Başlık | Prancha sem rampa |
| Haftanın | Havas Z+ |
| Kampanya | Without a ramp, a sidewalk is a wall |
| Reklamcı | Movimento SuperAção |
| Marka | Movimento Superação |
| İlk Yayınlanma Tarihi | 2019 / 4 |
| Ürün | Without a ramp, a sidewalk is a wall |
| hikaye | Most of the sidewalks on the streets of São Paulo are not accessible. The lack of ramps in its streets is a major problem for people with disabilities. Therefore, Movimiento Superaçao carried out an initiative with which to bring the problem to light and give it visibility. The idea was to see the sidewalks curbs as walls for people in wheelchairs. With this in mind, artists were invited to paint with graffiti the sidewalks curbs that needed an access ramp. Then, Instagram and a website were used to show and to spread the project. The campaign had a great impact on television, newspapers, social networks and even reached a congresswoman. And what is better, it was possible for some of the graffiti to become ramps. |
| Brand | Movimento SuperAção |
| Campaign | Sidewalk Walls |
| Advertising Agency | Havas+, Brazil |
| Chief Creative Officer | Alexandre Vilela |
| Creative Directors | Alexandre Vilela, Tarso Soares, Célio Salles |
| Creation | Alexandre Lage, Melissa Pottker, Ivan Montebello, Rodrigo Seixas, Gustavo Zotini |
| Projects | Rafael Coelho, Danilo Ferreira |
| Developers | Luiz Giusti, Hiago Lima |
| RTV Production | Diego Cagnani, Carol Reis |
| Graphics Production | Carlos Vieira |
| Art Buyer | Beatriz Rossi |
| Producer | Cromo Filmes |
| Directors | Thiago Siqueira, Lucas Mello |
| Photography Director | Hyran de Mula |
| Editors | Gabriela Dias, Francisco Filho |
| Audio Producer | Coletiva Produtora |
| Music | Coletiva Produtora |
| Photography | Genga Estúdio, Vitor Garcia, Rodrigo Seixas, Alexandre Lage |
| Approval | Billy Saga |