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Creative Award
Paris, France
Lynx/Axe (Unilever) - "Lynx extramaterial" by PHNX Awards 2021

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BaşlıkLynx extramaterial
Haftanın
Kampanya Indoor Ads
Reklamcı Unilever
Marka Lynx/Axe (Unilever)
İlk Yayınlanma Tarihi 2021 / 3
Ürün Other FMCG
Sektör Toiletries
hikaye The first ever indoor campaign was born. In lockdown, Lynx offered to pay people to display one of their branded ads in their homes and then share them with the world through Instagram. After all, millions of people were seeing stuck-at-home selfies and rooms through zoom every day—what if the brand could use those interiors as media, and appear in their backgrounds? Through an online store, we supplied Lynx ads as pillows/stickers/cases/magnets that consumers could order for free. Young Britons’ bedrooms then became branded billboards and their kitchens Lynx commercials, directly connecting the target with our communication, as well as their followers. These guys became paid influencers for a brand they love, which in turn challenged the concept of social media monetisation—now, anyone could be a “Lynx-fluencer”.
Medya Türü Case Study
Prodüksiyon Şirketi
Brand Director
Brand Manager
ASSISTANT BRAND MANAGER
Brand Specialist
Brand Manager
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Prodüktör
Reklam Yazarı
Yaratıcı Ekip
Client Services Director
Müşteri Süpervizörü
Creative Lead
Sanat Yönetmeni
Yaratıcı Ekip
Social Media Strategist
Head Of Planning
Yaratıcı Yönetmen
Yönetmen
Prodüktör