Call of Duty - "COD Theater Of War " by PHNX Awards 2022
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| Başlık | COD Theater Of War |
| Haftanın | 72andSunny |
| Kampanya | Theater of War |
| Reklamcı | Activision Blizzard |
| Marka | Call of Duty |
| İlk Yayınlanma Tarihi | 2021 / 11 |
| Ürün | Call of Duty |
| Sektör | Video Games/Consoles |
| hikaye | Call of Duty’s Theater of War was a two and a half hour event that included both a live audience full of influencers, creators and celebrities as well as a broadcast that was streamed across YouTube, Twitch, Triller, Versus, Fiver, IG, and Facebook to a global audience. We set out to prove Call of Duty Vanguard's craft, storytelling and entertainment experience by creating a Hollywood-inspired premiere event that captured a different experience during each part of the evening. A live orchestra played along with one of the world’s biggest Twitch streamers displaying the game’s score and cinematic quality in an unforgettable style, a Verzuz battle captured the competitive fun that existed in the game’s multiplayer and the Migos concert that concluded the event cemented the game’s cultural influence and status. Results: #2 trending topic on Twitter the night of the event 4.6M live stream views 11M live stream impressions 81M total impressions |
| Medya Türü | Case Study |
| Süre | |
| Chief Marketing Officer | Fernando Machado |
| Chief Creative Officer | Pelle Sjoenell |
| VP, Head of Marketing | Tyler Bahl |
| Head of ATVI Experiential | Chris Roberts |
| Senior Manager, Experiential | Kecia Christiansen |
| Associate Manager, Experiential | Alex Rose |
| VP, Consumer Marketing | Carolyn Wang |
| Director, Consumer Marketing | Karen Starr |
| Senior Manager, Consumer Marketing | Shane Needham |
| Coordinator, Consumer Marketing | Isabel Hsu |
| Senior Director, Head of Digital | Matt Gilhooley |
| Senior Marketing Manager, Digital | Brian Shanahan |
| Social Engagement Marketing Manager | Grace Dustin |
| Agency | 72andSunny LA |
| Chief Creative Officer | Matt Murphy |
| Executive Creative Director | Zach Hilder |
| Senior Writer | Garrett Radford |
| Senior Designer | Chris Ruh |
| Group Brand Director | William Nader |
| Senior Brand Manager | Annie King |
| Director of Production | Kate Morrison |
| Executive Experiential Producer | Aryn Dimas |
| Senior Experiential Producer | Dave West |
| Film Producer | Alex Nicholson |
| Executive Strategy Director | Bryan Smith |
| Strategy Director | Eddie Moraga |
| Comms Strategy Director | Thomas Steiner |
| Head of Partnerships & Legal | Rebecca Williams |
| Senior PAL Manager | Beau Thomason |
| Production Company | Unit9 Films Inc. |
| Director of Production | Mindy Lubert |
| Head of Entertainment | Davide Bianca |
| Production Lead | Sarah Barson |
| Executive Producer | Christopher DeVirgilis |
| Immersive Director | Yehuda Duenyas |
| Production Designer | Ron Beach |
| Production Company, Zombie Wall | m ss ng p eces |
| Director | Jason Zada |
| Executive Producer | Dave Saltzman |
| Line Producer | Brian Malott |
| Zombie FX & Engineering | Tinsley Studio |
| Streaming Outlets | YouTube, Twitch, Instagram, Facebook, FITE and Triller |
| Media + Livestream Partner / Production Company | Triller, INC |
| Director of Brand Strategy | Jasmyn Jarnigan |
| Brand Partnerships Manager | Andres Rivera |
| Director of Production Operations | Nick Vartanian |
| Executive Producers | Monique Blake, Grady Spivy, Swizz Beatz, Timbaland, Aron Levine, Bonin Bough |
| Sr. Producer | Melissa Philipian, Thomas Leijgraaff |
| Producer | Andrea Gamboa, Jessica Lee, Tyler Sabino, Nick Jacobovitz, Brian French, Mark Sidlow, Kerry Assuerman |
| Associate Producers | Marc Perkins, Matt Grandchamp, Jules Seamons, Marc Smith, Jillian Butta |
| Editorial Company | Burning Reel Studios |
| Producer | Cal Gordon |
| LA Producer | Fabien Colas |
| Editor | Ben Watson |
| Colour | Franco Cuen |
| Sound Company | Lime Studios |
| Sound Mixer | Jeff Malen |
| Assistant Sound Mixer | Meg Ochs |
| Executive Producer | Susie Boyajan |
| Senior Producer | Samantha Sotomura |