Ease Labs - "Beauty Hidden Blue Orange" by PHNX Awards 2022
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| Başlık | Beauty Hidden Blue Orange |
| Haftanın | McCann Health Brazil |
| Kampanya | The Beauty Hidden Inside Cannabis |
| Reklamcı | Ease Labs |
| Marka | Ease Labs |
| İlk Yayınlanma Tarihi | 2021 / 12 |
| Sektör | Health & Pharmaceutical Products |
| Slogan | The Beauty Hidden Inside Cannabis |
| hikaye | The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept. |
| Medya Türü | |
| Yönetmen | Thiago Silva |
| Görüntü Yönetmeni | Felipe Lion |
| Editör | Lucas Mello |
| Reklam Yazarı | Fernando Franchim |
| Sanat Yönetmeni | Eduardo Basque |
| Yaratıcı Yönetmen | Alessandra Gomes |
| Prodüksiyon Sorumlusu | Ycaro Prata |
| Prodüksiyon Sorumlusu | Karen Xavier |
| Müşteri Direktörü | Ana Padinha |
| Chief Executive Officer (CEO) | Joao Consorte |
| Prodüksiyon Sorumlusu | Themistocles Silva |
| Prodüksiyon Sorumlusu | Jessica Brockestayer |
| Renkçi | Ricardo Herling |
| Prodüksiyon Şirketi | Deep Films |
| Post Prodüksiyon | Deep Films |
| Ses Prodüktörü | Studio Tesis |