Grupo Estratégico PAE - "Morning After Island (Long version)" by PHNX Awards 2023
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| Başlık | Morning After Island (Long version) |
| Haftanın | Ogilvy |
| Kampanya | Morning After Island |
| Reklamcı | Grupo Estratégico PAE |
| Marka | Grupo Estratégico PAE |
| Posted | Nisan 2023 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | In furtherance of women’s rights in Honduras, Grupo Estratégico PAE, working with Ogilvy Honduras, has launched a multinational campaign seeking to overturn the 2009 decree banning the sale, and distribution—and severe penalties for using—emergency contraception pills. Since the ban, more than 350,000 underage Honduran girls have given birth. This led to the creation of “Morning After Island", a campaign built off the striking imagery of multiple Honduran women who are forced to journey out to international waters and stand on a small wooden platform to take a medication that, anywhere else on the continent, she could buy and use legally. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Ekip | Wanda Cálix |
| Yaratıcı Ekip | Andrés Villalobos |
| Yaratıcı Ekip | Cesar Chinchilla |
| Communication & Strategy | Edgardo Melgar |
| Communication & Strategy | Alan Cruz |
| Yaratıcı Ajans Başkanı | Liz Taylor |
| Yaratıcı Ajans Başkanı | Jessica Apellaniz |
| Global Director of Creative Excellence | Harley Saftler |
| Regional Director of Creative Excellence | Adriana Weinberg |
| Chief Executive Officer (CEO) | Eduardo Ching |
| Chief Executive Officer (CEO) | Andrés Villalobos |
| Creative Director | Cesar Chinchilla |
| Head of Strategic Planning | Alan Cruz |
| Head of Communications | Edgardo Melgar |
| Reklam Yazarı | Angel Barahona |
| Video Editor | Donaldo Argueta |
| Public Relations Director | Jimena Andino |
| Müşteri Direktörü | Ericka Coello |
| Creative Director | Sebastian Bullorini |
| Creative Director | Wanda Cálix |
| Prodüksiyon Şirketi | 14 al Centro Latam |