Colombia is a country where people are proud of their local and traditional brands. So, to enter the market, KitKat decided to promote its product in an unusual way: by offering free massages to commuters. Organized in Bogota, one of the most stressful cities in Latin America known for its high-density population, traffic jams and strained public transportation system, KitKat deployed more than 100 billboards—20 of which were billboards offering massages. Located at bus stations, the billboards invited people waiting for the bus to have a break and relax. As soon as they lean against the billboard, a motor activates and a pleasant massage begins that targets the upper and lower back areas. All 20 massage billboards were promoted through social media so people could locate them and have a relaxing massage while waiting for the bus.
Başlık | Massages |
Haftanın | J. Walter Thompson Colombia |
Kampanya | Massages |
Reklamcı | Nestlé |
Marka | KitKat |
İlk Yayınlanma Tarihi | Sadece aboneler |
Sektör | Sadece aboneler |
Medya Türü | Billboard |
Süre | |
Medya Ajansı | Mi.....re Co....ia Sadece aboneler |
Yaratıcı Ajans Başkanı | R....fo B....ll Sadece aboneler |
Yaratıcı Yönetmen Ortağı | A...és N...to Sadece aboneler |
Yaratıcı Yönetmen Ortağı | C....ia M....lo Sadece aboneler |
Yaratıcı Yönetmen | J...e P...a S...or Sadece aboneler |
Sanat Yönetmeni | N....as A...ta Sadece aboneler |
Vice President (VP) | A....io A...lo Sadece aboneler |
Müşteri Direktörü | L....th T...os Sadece aboneler |
Reklam Sorumlusu | Ju.....vid R..o Sadece aboneler |
Reklam Sorumlusu | C...os Ma....�an Sadece aboneler |
Reklam Sorumlusu | A...es T....ez Sadece aboneler |
Reklam Sorumlusu | M...a Cl.....ia Es....sa Sadece aboneler |