| Başlık | Pick n'Play |
| Haftanın | Nord DDB STO |
| Kampanya | Pick n'Play |
| Reklamcı | McDonald's |
| Marka | McDonald's |
| Posted | Temmuz 2011 |
| Sektör | Sadece aboneler |
| Medya Türü | Outdoor/Out of Home |
McDonald’s drives pedestrians to the closest restaurant.
Pedestrians are invited to play Pong on a digital billboard by McDonald’s with their smartphone. If they succeed to last more than 30 seconds, they got a coupon to get a free fast food item from the McDonald’s Restaurant.