The brand decided to mimic the effectiveness of its new product by cleaning the vandalized and dirty statue of King Umberto in Seregno, an Italian city. Passers-by halted and stared, as a temporary canopy concealing the statue was erected while pictures of the King dressed in underwear “waiting for the launderette” was displayed on the covers. A Samsung Samsung Eco Bubble Washing Machine was installed beside the statue as the real cleaning process began. The “clothes” were taken of the King and placed in the washing-machine to clean. The statue was revealed a week later to a large crowd – the statue was now completely cleaned and back to its former glory. The brand will continue to renovate statues in other major Italian cities – further fueling the brands image
Başlık | Naked Statue |
Haftanın | Leo Burnett Milan |
Kampanya | Naked Statue |
Reklamcı | Samsung |
Marka | Samsung Eco Bubble |
Posted | Aralık 2011 |
Sektör | Sadece aboneler |
Medya Türü | Case Study |
Yaratıcı Yönetmen | P...o De.....is Sadece aboneler |
Yaratıcı Yönetmen | Ri....do Ro....io Sadece aboneler |
Reklam Yazarı | L...a Ce.....ni Sadece aboneler |
Sanat Yönetmeni | A....ra Ba.....ta Sadece aboneler |
Sanat Yönetmeni | S...na ..y Sadece aboneler |