Nobody was talking about organ donation in Brazil, even though more than 33,000 people in the country are waiting for a transplant. In fact, doctors say donor numbers are falling as families resist the idea. Pharmaceutical company Prati Donaduzzi decided to act, teaming with up with Shell for a stunt during the popular Stock Car Brazil championships, where both brands sponsor teams. By “transplanting” a Prati-branded hood onto a rival Shell-sponsored car in mid-race, the brand got commentators, the public and the media buzzing about organ donation. Just 120 minutes and a strategic swap may save lives.
Başlık | Transplanted Cars |
Haftanın | Capim.AG |
Kampanya | Transplanted Cars |
Reklamcı | Prati Donaduzzi / Shell |
Marka | Shell / Prati Donaduzzi |
İlk Yayınlanma Tarihi | Sadece aboneler |
Sektör | Sadece aboneler |
hikaye | Sadece aboneler |
Medya Türü | Case Study |
Süre | |
Yaratıcı Yönetmen | G....vo .u F....as Sadece aboneler |
Yaratıcı Yönetmen | M....lo Sa.....nto Sadece aboneler |
Reklam Yazarı | G....vo .u F....as Sadece aboneler |
Sanat Yönetmeni | M....lo Sa.....nto Sadece aboneler |
Strateji Planlama | Vi....us V...ro P....ra Sadece aboneler |
Public Relations | T...o Me....ça Sadece aboneler |
Public Relations | Ra....la Ma.....li Sadece aboneler |
Public Relations | L..s F....ri Sadece aboneler |
Reklam Sorumlusu | L...s A...es Sadece aboneler |
Reklam Sorumlusu | V....te S...r Sadece aboneler |