Västtraffic has long been a supporter of West Pride, the annual LGBT festival that takes place in Gothenburg in early June. But this year the transport provider wanted to reaffirm its commitment in an usual way. So with the aid of Forsman & Bodenfors it used the 30 tram departure boards at Gothenburg’s main station, simply reorganising the brightly coloured lines so that they formed a rainbow – the symbol of the LGBT community. So as you searched for your next tram, you were reminded that Gothenburg hearts West Pride.
Başlık Proud partner of West Pride 2017
Haftanın
Forsman & Bodenfors Göteborg
Kampanya
West Pride 2017
Reklamcı
Västtrafik
Marka
Västtrafik
İlk Yayınlanma Tarihi
Sadece aboneler
Sektör Sadece aboneler
Medya Türü
Case Study
Süre