Heineken is renewing its outdoor campaigns very regularly in Puerto Rico. Instead of throwing the used billboards with the garbage, they have been offered to a micro-enterprise as raw material for original hand-made shopping bags which are sold in apparel and fashion stores.
| Başlık | Green is the new black |
| Haftanın | J. Walter Thompson San Juan |
| Kampanya | Heineken Green Bags - Méndez & Co. |
| Reklamcı | Méndez & Co. |
| Marka | Méndez & Co. |
| Posted | Şubat 2010 |
| Ürün | Sadece aboneler |
| Sektör | Sadece aboneler |
| Medya Türü | Case Study |