| Tomorrow Trust, an organization which seeks to help children orphaned by HIV/AIDS, worked with Apple to create a custom package for iPod Nanos and developed a partnership which allowed them to share in the profits. The organization also created a book called "A Mother's Legacy" which featured stories about the dying mothers, chronicled for their children.
To promote "A Mother's Legacy," a small insert was placed inside the iPod's see-through package container. Loaded onto the special iPods were a podcast, pictures and a video all relating to the book. In the first two months the equivalent of approximately $54,000 USD was raised for Tomorrow Trust with over 1,500 books and all the limited edition package iPods sold out. The effort won a Bronze at the Loerie Awards |
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| Başlık | iPod Baby |
| Haftanın | TBWA\Hunt\Lascaris Johannesburg |
| Kampanya | iPod Baby |
| Reklamcı | Tomorrow Trust |
| Marka | Tomorrow Trust |
| Posted | Eylül 2008 |
| Ürün | Sadece aboneler |
| Sektör | Sadece aboneler |
| Medya Türü | Case Study |
| Süre | |
| Reklam Yazarı | D...d Ed....hy Sadece aboneler |
| Fotoğrafçı | G...am Ki....nn Sadece aboneler |
| Yaratıcı Yönetmen | D...n St.....on Sadece aboneler |
| Sanat Yönetmeni | J...in W...ht Sadece aboneler |
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