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About Carmichael Lynch

Come together, stand apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work for our partners.
We’re fortunate to have the best of all disciplines here at Carmichael Lynch, from creative to PR, strategy to media, analytics and production, as well as a remarkable on-premise content studio. Whether a challenge is big or small, requires long-term planning or newsroom agility, those levers are at the ready.
It’s also how we work with our partners: together. We’re not big on dramatic work reveals here. We’ve found time and time again that working in tandem has led to better results, more surprising work, and a deeper understanding of what to do next.
All of which is in service of helping you and your brand stand apart. All the integration in the world is moot if it gets lost in a sea of sameness. Our brand partners are known to stand out from their competition, stand out from their categories, and maybe — most importantly — stand out in the hearts and minds of their audience and consumers. By doing so, they’re able to be not just observers of culture, but authors of it, too 

Latest News

Red Robin urges you to find your fun side in Carmichael Lynch ads - Ad Age

Red Robin is on a mission to bring the fun back to the restaurant experience, and its new campaign from Carmichael Lynch reminds you that your fun side is always out there—waiting for you to embrace it.

A new 30-second spot (above) features a man on a park bench who sees his fun side literally embodied by a child—a boy who pops up out of nowhere with the same sweater vest and (fake) beard. They quickly bond and spend a frivolous day, where lots of hilarity ensues.

In a second spot breaking later this month, a woman snaps out of ordering a salad when her “fun side” points out that she really wants the Burnin’ Love Burger with extra jalapeno coins—along with an Oreo Cookie Magic Milkshake. (Your fun side is nothing if not a little reckless.)

The spot are set to “Do What I Wanna” by singer/songwriter Melissa Carper. The “Leave Room for Fun” campaign will also include social videos, digital and social assets, and a new design system extending across all advertising, in-store materials and emails.

The campaign follows Red Robin’s influencer effort last fall in which “Vanderpump Rules” star Ariana Madix created a “Burgertini” cocktail made with the restaurant chain’s new premium ingredients. 

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