Recently, some campaigns have used small prisms to create digital holograph with the smartphones. or
or more recently But Mercedes-Benz has set up a higher size installation with a billboard and a prism For the first time, thanks to the hologram, the functionality of the Mercedes-Benz Blind Spot Assist feature is demonstrated to pedestrians walking past the CLPs as a 360° experience. In this way, the advertising impact of the CLPs is expanded to all four sides, with hologram technology transforming a simple CLP into a digital installation. Convincing and impacting media innovation |
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| Başlık | Holoquarium |
| Haftanın | Leo Burnett Germany |
| Kampanya | Holoquarium |
| Reklamcı | Zoo Frankfurt |
| Marka | Zoo Frankfurt |
| İlk Yayınlanma Tarihi | Sadece aboneler |
| Sektör | Sadece aboneler |
| hikaye | Sadece aboneler |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Ajans Başkanı | A....as P...i Sadece aboneler |
| Sanat Yönetmeni | H..o M...a Sadece aboneler |
| Yaratıcı Yönetmen | Ha......rgen K�....rer Sadece aboneler |
| Reklam Yazarı | Ha......rgen K�....rer Sadece aboneler |
| Tasarımcı | M....el F...r Sadece aboneler |
| Creative technologist | V...or Ki.....kij Sadece aboneler |
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