| Başlık | Flash of Light |
| Brief | A father gives his son a torch as a gift. Later, we see the boy in hospital. He gets up at night and begins signalling with the torch using Morse code. Staying nearby, the father sees the flashes. He decodes the question: “Are you there dad?” He flashes a reply: “I am always here buddy.” The boy asks: “When are you going to bed?” Dad signals: “Not until you fall asleep.” Ronald McDonald House is a temporary home for families of seriously ill children who have a special need to be close. |
| Haftanın | DDB Copenhagen |
| Kampanya | Flash of Light |
| Reklamcı | McDonald's |
| Marka | Ronald McDonald House |
| Posted | Kasım 2016 |
| Sektör | Sadece aboneler |
| hikaye | Sadece aboneler |
| Sorun | Sadece aboneler |
| Medya Türü | Television |
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