While a staggering 85,000 women are raped in the UK annually, only 15% of victims report the attacks to the police. In fact many victims feel “partially responsible” for what has happened to them, due to their attitude or their clothing. The project #GuiltyClothes was launched to empower victims to go to the police and to challenge the idea that rape victims are somehow culpable. Guests at a mysterious catwalk show during London Fashion Week were surprised to see the models wearing banal everyday clothing. Then the big reveal: these were the actual outfits rape victims were wearing when they were attacked. Not provocative. Not erotic. A thought-provoking event that was later extended to other countries. |
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Başlık | Guilty Clothes |
Haftanın | Marvelous LLC |
Kampanya | Guilty Clothes |
Reklamcı | The Survivors Trust Cymru |
Marka | The Survivors Trust |
İlk Yayınlanma Tarihi | Sadece aboneler |
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hikaye | Sadece aboneler |
Medya Türü | Case Study |
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