Some countries have already banned the plastic bags that are clogging our oceans, but quite a few haven’t got around to it yet. Malaysia is one such case, so supermarket Tesco took matters into its own…bags. Actually it launched a re-usable bag that no customer would ever leave at home. Why? Because it includes a barcode that – when scanned at the till – offers a discount of a few cents on your shopping each time you use it. A simple yet perfect design innovation. Talking of design, the graphics featuring endangered marine species are pretty attractive too. Needless to say, the initiative from Tesco and Grey Worldwide Kuala Lumpur has already bagged a few prizes. |
|
Başlık | Unforgettable Bag |
Haftanın | Grey Worldwide |
Kampanya | Unforgettable Bag |
Reklamcı | Tesco |
Marka | Tesco |
İlk Yayınlanma Tarihi | Sadece aboneler |
Sektör | Sadece aboneler |
Medya Türü | Web Film |
Süre | |
Yaratıcı Yönetmen | G...am D..w Sadece aboneler |
Yaratıcı Yönetmen | H..g T...g ..i Sadece aboneler |
Yaratıcı Yönetmen | R....oy G...h Sadece aboneler |
General Manager | .o ..u Sadece aboneler |
Sanat Yönetmeni | A...in ..e Sadece aboneler |
Tasarımcı | R...e K..r Sadece aboneler |
Reklam Yazarı | ..n .i Sadece aboneler |
Reklam Yazarı | S....ni K....ah Sadece aboneler |
Müşteri Direktörü | K....en L...g Sadece aboneler |
Müşteri Temsilcisi | E...ne .g Sadece aboneler |
Regional Director PR | H..a Q....hi Sadece aboneler |
Corp Comms APAC | H..a Q....hi Sadece aboneler |
Regional Corp Comms Executive APAC | C...ic W...e Sadece aboneler |