Do you like to do a little dance when you cook? Sing into the wooden spoon maybe? To promote its dairy products as indispensable to certain recipes, Kerrygold and its agency Energy BBDO started from the insight that three out of four cooks love to listen to music in the kitchen. So, with the help of Spotify, they created a playlist of tunes that matched a selection of recipes. Imagine whisking to disco or stirring to something sloooow. Top chefs helped them put the playlist together, and the operation was launched with a video featuring musicians playing to the Kerrygold cows in a field. We’ve been to muddier outdoor gigs.
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| Başlık | The Music Behind the Recipes |
| Brief | How can a company cut through the intense oversaturation of online recipe content? Kerrygold created an experience that brings music into the kitchen and makes Kerrygold cheese and butter more than an ingredient. Their carefully curated Spotify playlists match music tempo with steps in Kerrygold recipes. When the recipe calls for fast chopping, an uptempo song queues up. Time for slow roasting? A mellow melody lingers in the air. And to drive interest and launch the program, Kerrygold threw a concert for their music-loving cows in Ireland ౼ yes, their cows. |
| Haftanın | Energy BBDO |
| Kampanya | The Music Behind the Recipes |
| Reklamcı | Kerrygold |
| Marka | Irish Dairy |
| Posted | Kasım 2019 |
| Sektör | Sadece aboneler |
| hikaye | Sadece aboneler |
| Sorun | Sadece aboneler |
| Medya Türü | İnteraktif |
| Chief Creative Officer, Energy BBDO | A...és O....ñez Sadece aboneler |
| Executive Creative Director, Energy BBDO | S...n T...cy Sadece aboneler |
| Creative Director, Energy BBDO | J..f C...a Sadece aboneler |
| Copywriter, Energy BBDO | C....dy B...n Sadece aboneler |
| Junior Copywriter, Energy BBDO | M...an V...s Sadece aboneler |
| Junior Art Director, Energy BBDO | Mi....le L...zo Sadece aboneler |
| Head of Integrated Production, Energy BBDO | J..n P...t Sadece aboneler |
| Senior Integrated Producer, Energy BBDO | E...a Ro....on Sadece aboneler |
| Associate Producer, Energy BBDO | S...h J...s Sadece aboneler |
| Director of Music, Energy BBDO | D...el K....rs Sadece aboneler |
| Music Producer, Energy BBDO | N..k M...r Sadece aboneler |
| Senior User Experience Architect, Energy BBDO | C..i St.....icz Sadece aboneler |
| Managing Director, Energy BBDO | J..f A...ns Sadece aboneler |
| Client Service Director, Energy BBDO | A..a B...rs Sadece aboneler |
| Account Supervisor, Energy BBDO | Ka.....ne V...ri Sadece aboneler |
| Account Executive, Energy BBDO | B...t P...rs Sadece aboneler |
| Planning Director, Energy BBDO | S....on S...ey Sadece aboneler |
| Integration Strategist, Energy BBDO | B...id Sl....ry Sadece aboneler |
| Director, Red Rage Films | L...an H...s Sadece aboneler |
| Executive Producer, Red Rage Films | G..y M...e Sadece aboneler |
| Producer, Red Rage Films | T...sa O....riel Sadece aboneler |
| Editor, Flare | S..n Be.....er Sadece aboneler |
| Editor, Flare | A...in A....es Sadece aboneler |
| Producer, Flare | E...a Ro....on Sadece aboneler |
| Producer, Flare | J...y Mc....ld Sadece aboneler |
| Mixing Engineer, Flare | K..y Mi....an Sadece aboneler |
| Director, PHD U.S. | D..g S..o Sadece aboneler |
| Associate Director, PHD U.S. | Ra....le H..t Sadece aboneler |
| Supervisor, PHD U.S. | ..m M...r Sadece aboneler |
| Strategist, PHD U.S. | S...ad P...er Sadece aboneler |
| Assistant Strategist, PHD U.S. | Mi....la A...tt Sadece aboneler |
| Vocals/ Song | . D..w S..w Sadece aboneler |
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