Lay's - "Lay's Crispy Subtitles (Case Film)"

We’ve all been there. “And the murderer is…” CRUNCH crunch CRUNCH! Yep, you (or the person right next to you) decided to attack a crispy snack at a crucial moment. And as we all know, you can’t hear a thing when you’re crunching and watching at the same time. But Lay’s and its agency Happiness in Saigon have come up with a solution to this pressing problem: Crispy Subtitles. After recording 178 hours of munching sounds from all around the world, they fed them to an AI, which helped them come up with an amazing new application. Download Lay’s Crispy Subtitles, and each time it “hears” your crunching noises, it ensures that subtitles appear on the screen. So you can find out who the murderer is after all. Or what that big declaration of love sounded like. In fact, you need never miss a vital plot point again. Unless you fall asleep while binge-watching, of course.