The canine nutrition business is booming to such an extent that brands find it hard to stand out. Ultima’s pitch is that it offers ranges adapted to different sizes of dog. Here the focus is on small dogs, which tend to be extremely active when they’re healthy and well-fed. Above all, they love to chase a ball. So Ultima and Havas Milan took over the digital panels around a football stadium and allowed a virtual dog to chase the ball during the match. In fact, he was so full of energy that he even trespassed on other brands’ panels. Some spectators seemed find it more fun than the match itself: that’s a goal for Ultima! |
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| Başlık | Ultima Mini. For small dogs full of energy. |
| Haftanın | Havas Milan |
| Kampanya | Neverending Chase |
| Reklamcı | Ultima Affinity |
| Marka | Ultima |
| İlk Yayınlanma Tarihi | Sadece aboneler |
| Sektör | Sadece aboneler |
| hikaye | Sadece aboneler |
| felsefe | Sadece aboneler |
| Sorun | Sadece aboneler |
| Medya Türü | Outdoor/Out of Home |
| Süre | |
| Market | Sadece aboneler |
| Yaratıcı Ajans Başkanı | Lu.....dro ..l G...o Sadece aboneler |
| Deputy Executive Creative Director | Au.....no F....na Sadece aboneler |
| Deputy Executive Creative Director | B...o Vo.....el Sadece aboneler |
| Müşteri Direktörü | E...a P...i Sadece aboneler |
| Assistant Account Executive | C...ra P...za Sadece aboneler |
| Ajans Prodüktörü | Mar........elmo Z....ni Sadece aboneler |
| Prodüksiyon Şirketi | H...S M...n Sadece aboneler |
| 3D Modeler | S...IO C...SA Sadece aboneler |
About Havas Milan
Güncel İş
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