| Başlık | 70% without identity |
| Brief | In order to give back a voice and dignity to these people, we came up with "RiTratta", a campaign in which we took care of the artistic and creative direction, giving rise to a clear and high-impact message.Starting from the data on human trafficking, we decided to use a particularly powerful visual expedient: "Pixelating" some female portraits of women victims of slavery in the same corresponding percentage (precisely 70% women and girls).An effective solution to witness the progressive loss of identity but at the same time a restitution of an identity and a voice to those destined to live in the shadows. The centerpiece of the project is the official website ritratta.acra.it, with the concept also declined in a coordinated manner on social channels. |
| Haftanın |
Different
|
| Kampanya |
Pixel Portraits
|
| Reklamcı |
ACRA
|
| Marka |
ACRA
|
Katkıda bulunanlar this content is for subscribers only
Abone ol and get unlimited access.
Be inspired by the best creative work from around the world.
Abone ol
Zaten abone misiniz? Oturum Aç
|
| Posted | Kasım 2022 |
| Sektör | Sadece aboneler |
| hikaye | Sadece aboneler |
| Medya Türü |
Print
|
| Fotoğrafçı |
S....no Ro....li Sadece aboneler
|
| Yaratıcı Ajans Başkanı |
Fr.....co Gu....ra Sadece aboneler
|
| Event Manager |
Al.....dro Ri....di Sadece aboneler
|
| Yaratıcı Yönetmen Ortağı |
R....to Fe....io Sadece aboneler
|
| Yaratıcı Yönetmen Ortağı |
Ve....ca M...i Sadece aboneler
|
| General Manager |
L..a C....li Sadece aboneler
|
| Medya Direktörü |
F...o Ri.....ni Sadece aboneler
|
| PR Director |
S...ne C....ni Sadece aboneler
|
| Production Director |
G....ia Fa.....to Sadece aboneler
|
| Grafik Tasarım |
St....ia M....ro Sadece aboneler
|
| Motion Graphics Designer |
Fe....ca S....ru Sadece aboneler
|
| Prodüksiyon Sorumlusu |
D...o D....to Sadece aboneler
|
