JOJX welcomes director Alicia MacDonald to its esteemed roster of creative talent. Known for her naturalistic style of directing comedy, MacDonald’s body of work spans television, commercials, short film, and sketches, and she has frequently collaborated with globally recognized brands and popular streaming networks.
MacDonald began her career as a director’s assistant to Mike Leigh and Kevin MacDonald (no relation). She first garnered recognition for her short film comedies which circulated at numerous short film festivals. She has since gone on to direct TV comedies including Flack on Amazon Prime, Pure for HBO Max and Netflix, and most recently, the second season of The Outlaws for BBC and Amazon Prime.
In addition to her critically acclaimed short films and sketches, MacDonald has also directed commercials for esteemed brands such as Comic Relief, McDonalds, Google Nest, Jaguar, AXA, and Nescafé. Earlier this year, her spot “The Uncomfortable Truth” for Durex won Silver at the British Arrows. In 2018, she received Gold at the YDA’s and NDA’s at Cannes Lions for her short film “Bad News,” as well as Best New Director at Kinsale Sharks.
MacDonald says of joining JOJX, “I feel really aligned creatively with the JOJX family. Everyone on the team is so smart, fun, and they produce such brilliant, thought-provoking, and playful work. It’s inspiring and I can’t wait to get started working with them.”
“Alicia’s energy and humor are a joy to work with,” says Jackson Morton, founder of JOJX. “Her sharp comedic instincts are a part of who she is and so they naturally show up in the films she creates, also in real life; she’s truly a fantastic human and we can’t wait to continue the laughter together while creating some stunning work”
In the UK, MacDonald is represented for commercials by Missing Link films, a London based production company known for championing female and diverse directors; and by Independent Talent for film and TV.
JOJX is a creative content studio, specializing in creative solutions for discerning brands. JOJX operates from the belief that creating provocative and meaningful work with forward-thinking talent changes minds for the better.
