INNOCEAN USA, the full-service marketing agency known for iconic Hyundai commercials, Wienerschnitzel campaigns, and Pacific Life imaginings, have now secured their position as Korean Air’s North American Agency of Record. This collaboration between INNOCEAN USA and Korean Air comes after Korean Air’s Chairman and CEO, Walter Cho, emphasized the importance of continuing to gain competitive edge as the aviation industry stabilizes post-COVID in his New Year’s address to the Korean Air team. This collaboration between Korean air and INNOCEAN USA creates an opportunity to promote more travel between the US and Korea.
This partnership comes as an entry point into the travel and hospitality category for INNOCEAN USA. While Korean Air has had other agency partnerships before, this particular collaboration reflects the growing relationship between the airline and the agency. INNOCEAN KOREA, afterall, is headquartered in Seoul, South Korea and since INNOCEAN USA is the preemptive Korean-owned agency in the US, it only makes sense that the agency should have the airline that represents Korea.
"We are so proud to represent Korean Air in the North American markets adding to our growing list of global brands serviced by INNOCEAN” said Steve Jun, CEO of INNOCEAN USA and Head of Global Business at INNOCEAN. “We plan to help them increase the travel demand to Korea… and through Korea to other destinations in Asia. As experts in Korean culture ourselves, we look to create new travel demand by amplifying the growing enthusiasm and relevance in North America to experience all things Korean."
With the rise of Korean cultural popularity in the United States, this partnership comes at a unique time in American cultural history. Americans are now seeing an emerging trend of Korean culture taking hold across the US that makes travel to Korea more appealing -- especially for non-business travel as this particular collaboration reflects growing opportunities for Americans and Koreans to engage with one another.
Global creative is already in development by INNOCEAN KOREA and is being adapted locally for US audiences. Media has started to run on radio, newspapers and TV.
