Lloyds Banking Group has today confirmed the appointment of Zenith, part of Publicis Media, as its media agency of record from 1st January 2022. The appointment covers media buying and planning for all Lloyds Banking Group brands, including Lloyds Bank, Halifax, Bank of Scotland, Scottish Widows and MBNA.
The move follows a statutory review of the Group’s media arrangements which included Zenith and the incumbent, MediaCom.
Catherine Kehoe, Chief Customer Officer for Lloyds Banking Group, said: “The media landscape is undergoing rapid change and brands need the most advanced thinking in order to effectively and efficiently communicate with audiences. We were very impressed by the media, digital and data capabilities of Zenith and look forward to working with them.
I’d like to thank both MediaCom and Group M, with whom we have worked successfully for several years, for their dedication and support, they have been a hugely valued partner.”
Natalie Cummins, CEO of Zenith, said ‘‘Lloyds Banking Group came to us with a big but simple challenge, about navigating a vastly changed media world. We had a single-minded approach, proved out over the course of the review. So happy to be working with this brilliant client, who inspired us to do our very best work”
Pitch consultancy was provided by Ebiquity who have been appointed as media auditors also effective 1st Jan 2022.
