Royal Philips, a global leader in health technology, has put patients and sustainable healthcare center-stage in its new brand sustainability campaign ‘Care means the world’.
If our planet isn’t healthy, can humans really be? This question is at the heart of the global campaign. The environmental impact that healthcare has on our planet is significant. Philips recognizes its responsibility for the health and well-being of both people and planet: if we want to continue to care for patients in the best way possible, we need to take care of our planet with the same attention and urgency, now and in the long term.
‘Care means the world’
Lian Vergeer-Langens, Head of Global Brand at Philips, says: “The long-term, global brand sustainability campaign ‘Care means the world’ highlights the strong connection between human health and environmental health. Philips is taking action to deliver the best quality healthcare while at the same time reducing environmental impact. This means creating the best possible solutions to help healthcare providers care for patients and the planet through a unique combination of innovation, design and sustainability.”
Philips has been carbon neutral in its operations since 2020 and has set ambitious targets for 2025 to further mitigate climate change. In 2023 Philips became the first health technology company to have CO₂ emission reduction targets for its entire value chain approved by the Science Based Targets initiative. The company continues to innovate and scale up its portfolio of energy-efficient, circular, digital and cloud-based solutions. In this way, it can help health systems address their most pressing challenges, including the cost of care and staff shortages, while at the same time reducing their environmental impact.
About the campaign
The introductory film of the campaign shows people who were once patients and helped by Philips solutions. To keep its ecological footprint as small as possible, Philips collaborated with local photographers in eleven countries to document the former patients. Philips contributed to their recovery via a wide range of productions and solutions, enabling them to return to the places in nature that are meaningful to them. The same places they longed for when they were patients.
The global campaign was developed with TBWA\Neboko and the Omnicom PR Group.
Read more here on how Philips is driving sustainable healthcare.
