Wednesday April 10th, Helsinki, Finland: Technology company Wolt has announced the launch of its very own advertising service, Wolt Ads, to help its partners accelerate their growth and visibility. Following a successful beta period, the company is now looking to scale its advertising service across its 27 markets.
> Wolt has launched dedicated advertising options both for its local merchant partners (Wolt Ads for Merchants) and bigger international brands (Wolt Ads for Brands).
> The services are available across most of Wolt’s markets
> Merchants pay for Wolt Ads only when customers make a purchase – not based on clicks or views
“We’re delighted to be able to introduce Wolt Ads to more partners. Over the past months, we’ve seen our partners record significant growth in their sales and return on advertising spend. While it’s still very early for us in this area, the initial results and feedback from our partners are extremely encouraging and give us confidence that we’re on the right track,” says Catalina Salazar, Global Head of Wolt Ads.
Today, Wolt has over 36 million registered users across 27 markets and over 500 cities.
“Wolt Ads allows our customers to discover new venues and offerings while they are actually doing their shopping, not by interrupting other activities,” she continues. “We’re putting a lot of emphasis on ensuring the paid content we show is always relevant and that we don’t overwhelm anyone with too much of it. We want advertising to be a win-win and make Wolt even more helpful.”
Dedicated options both for merchants and brands
Wolt Ads has two service lines: Wolt Ads for Merchants and Wolt Ads for Brands. The former focuses on serving Wolt’s over 140,000 merchant partners across Wolt’s markets, of which 86% are small independent businesses. The latter is designed for Wolt’s large international partner brands.
Wolt Ads For Merchants: Designed to increase local merchant visibility through several ad surfaces, including dedicated positions in Search, Stores and Restaurants tabs, and Discovery page. Merchants have full control of their advertising through Wolt’s self-serve tools, and are charged only for ads that drive sales – not clicks or views.
Wolt Ads for Brands: Designed specifically for international brands, offering increased visibility both in-app and offline. The options offered to the brands include banners, sponsored placements in product listings as well as packaging, branded bags and hyper-targeted sampling.
“Ultimately, we’d love to become the go-to service for growth for all kinds of businesses from small local partners to bigger international brands. It’s an ambitious goal, and we’re working hard to get there,” Salazar continues.
