| Başlık | Tummyfish |
| Haftanın | Ogilvy UAE |
| Kampanya | Tummyfish |
| Reklamcı | United For Healthier Kids |
| Marka | United For Healthier Kids |
| İlk Yayınlanma Tarihi | 2016 |
| Sektör | Public Safety, Health & Hygiene |
| hikaye | Kids love sugary drinks, but think water is boring. As a result, 1 in 4 kids suffer from health issues as they're often dehydrated. So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children's tummies, which they need to care for by drinking plenty of water every day. We produced a colorful storybook telling the tale of the first Tummyfish and how she fled scary seas, seeking refuge in a little boy's tummy after being accidentally drunk in a glass of water. The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick. Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids' progress and monitor positive behavior change with daily reminders and statistics. |
| Medya Türü | Applications |
| Süre | |
| Daha fazla bilgi | https://goo.gl/mJFkbt |
| Digital Production | Media.Monks |
| Yaratıcı Yönetmen | Ramzi Moutran |
| Yaratıcı Yönetmen | Will Rust |
| Yaratıcı Yönetmen | Logan Allanson |
| Yaratıcı Yönetmen Ortağı | Dylan Kidson |
| Yaratıcı Grup Başkanı | Gary Rolf |
| Sanat Yönetmeni | Maram Ashour |
| Sanat Yönetmeni | Naz Yunt |
| Reklam Yazarı | Waleed Bachnak |
| Müşteri Direktörü | Fadia Al Dandachi |
| Müşteri Temsilcisi | Mike Nawfal |