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| Başlık | Lighter Than Air |
| Haftanın | Media.Monks |
| Kampanya | Lighter Than Air |
| Reklamcı | Hewlett-Packard |
| Marka | HP Dragonfly |
| İlk Yayınlanma Tarihi | 2019 / 10 |
| Sektör | Computers, PDAs & Calculators |
| hikaye | For the launch of the HP's thin and light Elite Dragonfly laptop, we crafted a campaign literally showcasing the meaning of what HP calls “lighter than air.” The film takes a humorous approach to showcasing the HP Dragonfly’s portability and versatility. The idea behind the film is two-fold. First, it puts the product’s key feature, lightness, on full display. More meaningfully, it hints at the barrier-defying potential of both the product and the people who use it; as the woman is pulled higher and higher by the device, she quite literally breaks the glass ceiling along the way, until she is joined by her Dragonfly-toting cohorts towering over the world. |
| Medya Türü | İnteraktif |
| Süre | |
| Market | United Kingdom |
| Prodüksiyon Şirketi | Media.Monks |
| Music/Sound Production | Wave Studios |
| Music/Sound Production | Finger Music |
| Prodüksiyon Şirketi | Marshall Street Editors |
| Prodüksiyon Şirketi | Morton Jankel Zander (MJZ) |
| Prodüksiyon Şirketi | The Mill London |
| Sanat Yönetmeni | Falk Eumann |
| Reklam Yazarı | Rick Herrera |
| Yönetmen | Stuart Brown |
| Yönetmen | Fredrik Bond |
| Görüntü Yönetmeni | Ben Seresin |
| Editör | Patric Ryan |
| Prodüktör | Tim Tyrrell |
| Prodüktör | Line Postmyr |
| Prodüktör | Amelia Hanbury |
| Prodüktör | Hannah Ruddles |
| Prodüktör | Ornela Peka |
| Prodüktör | John Murrell |
| Prodüktör | Clare McGrath |
| Sound Designer | Parv Thind |
| Prodüksiyon Sorumlusu | Lauren Becker |
| Prodüksiyon Sorumlusu | Maarten Sundermann |
| Prodüksiyon Sorumlusu | Lindsay Turnham |
| Account Management Team | Chris Oliver-Byrne |
| Account Management Team | Jenna Conlin |