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| Başlık | Pep Talk - Peyton Manning Website |
| Haftanın | MRM NY |
| Kampanya | Peyton PepTalks - MasterCard |
| Reklamcı | Mastercard International |
| Marka | MasterCard |
| Posted | Eylül 2008 |
| Sektör | Credit Cards |
| hikaye | Start with a superstar athlete, mix in some sincere, yet tongue-in-cheek humor, add a dash of good looks, serve using cutting-edge technology, and what do you get? A delicious campaign result: over 91,000 text messages sent, more than 3 million unique video viewed, and over 744,000 emails sent among consumers who participated. MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friends finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success. This video case study recreates how everything comes together and shows one version of a Manning pep talk video. |
| Medya Türü | Case Study |
| Süre | |
| Market | United States |
| Daha fazla bilgi | www.priceless.com |
| Prodüksiyon Şirketi | Epoch Films |
| Ses Prodüksiyonu | Sound Lounge |
| Editing Şirketi | MacKenzie Cutler |
| Grup Yaratıcı Direktörü | Matt O'Rourke |
| Sanat Yönetmeni | Mat Bisher |
| Reklam Yazarı | Jason Schmall |
| Prodüktör | Julie Andariese |
| Yönetmen | Stacy Wall |
| Yaratıcı Ajans Başkanı | Joyce Thomas |
| Aktör | Peyton Manning |